Our motto: Fast. Friendly. Fair.
I wanted to take a moment to write about the motto of We Buy Any Auto: Fast. Friendly. Fair. Big corporations spend thousands of dollars coming up with mission statements, “value propositions” and other stuff that’s supposed to help them connect with their customers.
I’m a third generation car guy. I wanted a simple motto that described how I wanted to run my business. My grandfather was an auto dealer for 30 years, starting in the 1940s, and my father got into the business after him.
Friendly
So I understand that value of customer service. A customer recently left his driver’s license in my office with some paperwork, and I drove by his house to drop it off. That’s what I mean by friendly. I know that doing right by my customers will build this business.
FAST
How long does it take to get out of a car? A typical transaction at We Buy Any Auto takes 30 minutes. That’s from the time you walk in the door to the time you leave with a check. I like to dedicate at least 45 minutes for an appraisal, but we usually don’t need that last 15 minutes. Filling out an online quote form will help the process move quickly. This free service gives you an idea of the trade-in value to expect. Of course, we have to appraise the car in person to determine the car’s precise value, but this will give you a ballpark range. Give it a try.
FAIR
I’m honest with customers when they walk in, looking to sell a vehicle. I don’t hide the fact that I have to resell this car. Some customers walk in, hoping to sell their car at the higher range of its retail price. That’s perfectly reasonable, but my business will not be sustainable if I sell cars at a loss. If you’re looking for retail price, I will politely advise you to pursue a private sale. If things don’t work out selling the car in the classifieds or on Ebay, I hope you will consider my service.
When you walk in the door, I will quickly evaluate the vehicle and arrive at a fair price. My family has been in the car business for three generations, and I value your time, so I try not to drag out the process. I’m not going to say I would never negotiate, but I’m offering convenience. The majority of my customers walk out satisfied in 30 minutes with a check. If you enjoy an endless haggling process, try your luck selling to strangers with a classified ad.
So that’s the story behind my motto. Fast. Friendly. Fair. What do you think? Does this sound like a service you might consider? Click for a call back, fill out a quote or comment on this article below.