Expect Friendly Service When Selling Your Car
As a small business owner, I get to know your customers’ needs pretty quickly. Most people who walk in the door want to know, “How can I sell my car conveniently?” Some people have special circumstances, and buying used cars from them requires creative thinking.
Say “Olá” to Brasil, “Adeus” to Your Car
A couple walked into my office, and they were preparing for a big move to Brazil in one month. They needed to sell their 2008 Hyundai Santa Fe, a midsize SUV with excellent safety ratings. Everyone knows that the value of your vehicle drops the most in the first year of ownership, so they were going to take a bath, regardless of where they sold the vehicle. I offer customers a fair price for their car, but I never hide the fact that I have to resell it.
The vehicle was in great shape, with only 8,000 miles on the clock. As I looked over the SUV, I realized the couple would probably sell the car to We Buy Any Auto, but they would probably feel unsatisfied with the experience. I searched for a creative way to provide some additional value to the customer while crafting a deal that worked for everyone. I considered all they must be going through, trying to coordinate so many details while moving to a new country, and I realized they still needed a car.
The couple was doing the right thing by selling their SUV well in advance of their departure date, but they had hundreds of errands to run in the next month. One month would not make much difference in terms of the vehicle’s resale value, so we reached an agreement where a We Buy Any Auto representative would pick up the vehicle the day before they left the country.
With a little creative thinking, we saved the couple the hassle and expense of renting a vehicle for an entire month. That’s the type of personal service you can expect from my company.
“I’ll Trade My Beemer for Your Mini”
In another case, I brought together two car sellers who were simply asking too much for their vehicles. A woman walked in, offering to sell a Mini Cooper, which is a sporty little car with good fuel economy and a terrific resale value. The problem was she was hoping to receive more than retail price. This just doesn’t work for my business model, so I politely recommended that she try a private sale and said I hoped she would reconsider us if it didn’t work out.
A week later, a customer walked in with a BMW 3-series convertible. She was hoping to sell her car and buy a Mini Cooper! “Would you consider a trade?” I asked. The customer sounded intrigued by the idea, so I asked permission to share the Beemer owner’s information with the Mini Owner, and I put them in touch. This might seem like an unconventional strategy for someone who buys cars for a living, but I want to provide a positive experience for everyone who touches my business.